Watch Michael Port talk about the pitfalls of elevator speeches and why building meaningful relationships over time is the best way to sell.
When selling your products and services, focus on:
- Who you serve.
- What their needs and desires are.
- What specific offers you make them.
- The return on investment your average clients get.
We shouldn’t feel like we need to get it out there right away.
Consider getting you message out there over time. By doing this you get the opportunity to build trusted relationships.
Trust and credibility helps you to move your prospects towards buying decisions over time and online automated marketing is one of the easiest and most cost-effective ways of doing this.