Pointers on Hiring a Marketing Firm for Your Small Business

I’m not here to tell you which marketing firm to use. Rather, I’d like to offer you some pointers on what to look for when hiring a marketing firm. I believe the search starts with you. Ask yourself some foundational questions to get a handle on what you are looking for.

searching

Those questions include:

  • Who is your target audience?
  • Where are they geographically?
  • Where and how do they access information?
  • What do you hope to achieve?

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From Small Business Trends

Pointers on Hiring a Marketing Firm for Your Small Business

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Apply For An Award, Competition or Contest Today

Apply for a contest or award today — there are good business reasons to do so. First, you get recognition and publicity for your business — and that’s just good marketing. On top of that, it’s good for employees. You give your team something to excite them and to rally around. Finally, awards are good strategy: being nominated and winning can set your business apart from competitors.

But remember, YOU must make it happen, by applying for awards. Don’t be...

From Small Business Trends

Apply For An Award, Competition or Contest Today

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The Importance of Storytelling in Business

 Jesus was having a discussion with a religious leader. When told that he might enter eternal life if he loved God and loved his neighbor, the man sought to justify himself by asking Jesus who his neighbor was. Jesus replied with the parable (story) of the Good Samaritan. Even though this conversation took place over [...] Read more

How to Pump Up the Volume on Your Online Marketing – Twitter Chat

Save the date!  In honor of Small Business Week, we’re holding a Twitter chat on May 23 at 3:00 pm Eastern time, on the topic of online marketing.   I am thrilled to partner again with Stephanie Chandler on this event.

We’re going to cover some of your favorite topics – from email marketing, to local listings, to online reviews, to optimizing your website, to social media, and more.

A big shout out goes to our sponsor, Yahoo! Small Business,...

From Small Business Trends

How to Pump Up the Volume on Your Online Marketing – Twitter Chat

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Small Business Owners And The Estimated Tax Payment

For new small business owners, meeting your tax obligations is a big adjustment – particularly when you’ve been used to having an employer take out income tax withholdings with each paycheck. When you have your own business though, tax time isn’t just once a year; rather you have to make estimated tax payments throughout the year.

Estimated Tax Payment

If you’re not sure if you need to pay estimated taxes for your business, read on to learn more...

From Small Business Trends

Small Business Owners And The Estimated Tax Payment

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Take the Fear Out of Business Finances

So you finally got that promotion and today is your first day attending the management meeting. As you sit down among your new peers a thick report is passed out filled with numbers. These are the monthly financial reports and as you look through them you’re completely lost. What does it all mean and am [...] Read more