Watch and listen in as Seth Godin talks about how Small Business can succeed without the budgets of large companies by making themselves relevant.
Key questions answered by Seth include:
- Why old concepts of broadcast marketing no longer work.
- The concept of tribes and why it’s important for small businesses.
- How small businesses are more suited to tribes than large businesses.
- How small business owners can create a tribe.
- Example of a real small business that successfully created a tribe.
- How Social Media has enabled small business to create tribes that work.
Successful small businesses maintain meaningful relationships with their tribe and email marketing – providing relevant and usable information – is one of the most cost-effective forms of marketing for small businesses.