Lifecycle Marketing is a sales and marketing framework designed to help small businesses maximise customer growth and value.
Developed by Scott Martineau and the Infusionsoft team over a decade of working with more 10,000 small businesses, this is the same approach Infusionsoft has used to grow from a start-up to a $38 million company—recognised five years in a row as one of the fastest growing companies in the U.S. by Inc. Magazine.
Where traditional marketing focuses on discrete activities, Infusionsoft’s Lifecycle Marketing methodology gives you an integrated system that lets you:
- Drive more prospect traffic without increasing spend
- Convert customers at a much higher rate
- Squeeze maximum value out of your existing clients
- Grow your referral business to have people begging to be your customer
The 7 Stages of Lifecycle Marketing
The Lifecycle Marketing methodology is a 7-stage process and each of them are facilitated via the world-class automated marketing platform from Infusionsoft. Each stage helps transform a business’ sales and marketing.
It is comprised of basic strategies and tactics integrated into a single, self-sustaining process. Small businesses that implement lifecycle marketing principles in the best position to grow, nurture and retain valuable customers.
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Attract Interest
Attract visitors to your website with great content like ebooks, infographics, research reports, webinars and blog posts.
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Capture Leads
Capture information about your visitors to sign up to receive content. Be sure to include opt-in language in your web form.
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Nurture Prospects
Create a consistent campaign of useful information and offers with automated, personalised follow-up messages.
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Convert Sales
Convert visitors into buyers with e-commerce tools and a well-defined lead management strategy.
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Deliver & Satisfy
Fulfil your commitments on time, then provide additional value that surprises and delights customers.
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Upsell Customers
Develop a long-term strategy, tactics, products and services to help create additional sales and generate recurring revenue over time.
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Get Referrals
Get more referrals by encouraging and creating incentives for customers and partners.
It seems pretty straight forward doesn’t it?
In fact, it is.
But, the real value of lifecycle marketing comes from integrating the individual tactics applied to each stage in to a single system. As the saying goes, the whole is greater than the sum of its parts.
