Lifecycle Marketing is a sales and marketing framework designed to help small businesses maximise customer growth and value.

Developed by Scott Martineau and the Infusionsoft team over a decade of working with more 10,000 small businesses, this is the same approach Infusionsoft has used to grow from a start-up to a $38 million company—recognised five years in a row as one of the fastest growing companies in the U.S. by Inc. Magazine.

Where traditional marketing focuses on discrete activities, Infusionsoft’s Lifecycle Marketing methodology gives you an integrated system that lets you:

  • Drive more prospect traffic without increasing spend
  • Convert customers at a much higher rate
  • Squeeze maximum value out of your existing clients
  • Grow your referral business to have people begging to be your customer

The 7 Stages of Lifecycle Marketing

The Lifecycle Marketing methodology is a 7-stage process and each of them are facilitated via the world-class automated marketing platform from Infusionsoft. Each stage helps transform a business’ sales and marketing.


It is comprised of basic strategies and tactics integrated into a single, self-sustaining process. Small businesses that implement lifecycle marketing principles in the best position to grow, nurture and retain valuable customers.

It seems pretty straight forward doesn’t it?

In fact, it is.

But, the real value of lifecycle marketing comes from integrating the individual tactics applied to each stage in to a single system. As the saying goes, the whole is greater than the sum of its parts.

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