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There’s a common myth in internet marketing that say “the only way to truly increase your revenue is to increasing the percentage of visitors that convert to customers”.

Sure, you might spend a lot of time examining your conversion rate to find ways to improve it. And, sure again, by removing obstacles and friction to conversions on your website, you’ll certainly see your customer base, revenue, and profits grow.

But a good conversion optimization strategy needs to fundamentally improve your bottom line and if your profit margins are slim at best then no improvement in your conversion rate is ever going to improve that.

Profitability, my good friend, depends on something else.
Read More »How to Increase Your Average Order Value per Customer

John Jantsch, Expert on Small Business Marketing and author of Duct Tape Marketing, talks about the difference between successful entrepreneurs and those that feel like they’ve had the life sucked out of them.
Read More »What’s the Difference Between Successful and Unsuccessful Entrepreneurs?