The Perfect Customer Lifecycle provides guidance to small businesses searching for a simpler way to develop a marketing plan.
Using the Perfect Customer Lifecycle, you can create a marketing plan designed to measurably grow your business through targeted communication and smarter lead management, leading to better lead conversion rates, increased sales and greater profits.
STEP 1: Attract Traffic
Consumers today have become highly adept at ignoring advertising in all its forms—they skip TV commercials, stream free online radio, block emails from unknown senders and are virtually blind to banner ads. Paid advertising alone is no longer a viable option for driving traffic to your website; you have to earn traffic by creating valuable content that attracts visitors.
STEP 2: Capture Leads
Now that you’re attracting people to your website with the lure of valuable content, you need to entice them to give you their contact information so you can nurture them over time. Web forms are an excellent way to capture leads, but the reality for most small businesses is that the majority of their website visitors never submit a form. If this is the case for your site, there could be several factors dissuading people from opting in.
STEP 3: Nurture Prospects
The truth is, most buyers don’t see an ad and immediately purchase your product. They buy when they are ready to buy. To reach these buyers, you need a systematic approach for developing trust and converting leads. The not-so-secret weakness of small businesses is that they don’t follow up with leads as well as they should. But consistent, valuable follow-up messages can prove to be a huge competitive edge, as long as you approach the nurturing process with a clear communications plan in mind.
STEP 4: Convert Sales
You can attract, capture and nurture all the leads you’d like, but if they don’t convert into paying customers, you’re not going to make any money. Depending on your business type and setup, you likely use one of two methods for converting leads into customers: an online shopping cart or a sales team. No matter which method you use, there are a few strategies to realise the full potential of both.
STEP 5: Deliver and Satisfy
Winning lifelong customers requires the ability to not only get a prospect to buy again and again, but to do so happily. The benefits go far beyond inspiring loyalty and repeat business; happy customers become advocates for your brand, driving referrals by sharing their experiences with friends, colleagues and social networks.
STEP 6: Upsell Customers
One of the very first statistics business owners learn is this: 80% of your profits come from the top 20% of your customers. Yet so many small business owners spend all their time focusing on attracting and converting new leads and customers that upsell and cross-sell efforts directed at existing customers completely fall off the radar.
STEP 7: Get Referrals
Once you’ve established a clear process for funneling leads from their first contact to after-purchase communications, you’re in a great position for the final step in the Perfect Customer Lifecycle: growing even more through customer referrals and affiliates.
To successfully implement the Perfect Customer Lifecycle, you need to have the right tools and resources in place to fully realise the potential of this powerful foundation. And that’s where Infusionsoft comes in.
No expensive books and workshops. No complicated forms and exercises. No gimmicky sales jargon. Just seven simple steps that act as a framework for developing your sales and marketing process, based on Infusionsoft experts’ experience helping thousands of small businesses grow.
To learn more about how Infusionsoft can revolutionize your business with integrated email
marketing and CRM solutions, visit the website at Infusionsoft.com.