Ever wish you had a checklist you could refer to for determining if your small business marketing is as effective as it could be?
Well, use these to guide your marketing and watch online sales improve.
- Do you have an existing marketing plan in place for your business?
- Do you have at least one person responsible for managing marketing?
- Is your staff familiar with how you are marketing your company’s products and services?
- Do you know who you target market is by way of a full written description of this market?
- Have you narrowed down your target market to age, sex, income level, etc.?
- Have you estimated the number of customers in your target market who could potentially buy from you?
- Do you have a website address?
- Does you website collect visitor information through a newsletter or sign-up offer?
- Do you have an autoresponder email message that is sent out when someone subscribes?
- Do you have an About Us page or something that tells about the company’s history?
- Can the services and products you offer be easily found on the home page?
- Do you have a system in place to collect email addresses for clients and potential clients?
- Do you use an email marketing service like Infusionsoft?
- Do you have a blog on our website and are you regularly contributing informative articles to it?
- Is your business listed on Google, Yahoo! and Bing?
- Do you have a Referral program for existing customers?
- Have you allocated a marketing budget that is based on a percentage of your gross income?
- Do you keep track of how a caller or new customer heard about you by asking them and writing it down?
- Do you record where a call or customer came from?
- Is your staff trained to ask where a customer found out about you, including how they got to your website?
- Do you have a system to separately track how our different marketing methods are working for getting new customers?
This is just the start and it’s important to know these things. Infusionsoft lets you put many parts of your business marketing on autopilot so you can focus on other strategies for growing your business.